HVAC Company Captures 82% of Conway Map Pack Searches
A family-owned HVAC company in Conway was invisible in local search despite 30 years in business. Our campaign made them the most visible HVAC company in Faulkner County.
The Challenge
What this business was facing.
Despite operating for over 30 years and having an impeccable reputation in Conway and Faulkner County, this family-owned HVAC company was virtually invisible in Google search results. They had 22 Google reviews (with a 4.9 average), a basic 3-page website, and no Google Business Profile optimization. Two national franchise HVAC brands in Conway were capturing the majority of local search traffic despite offering inferior service quality and higher pricing. The company relied entirely on word-of-mouth and yard signs, leaving significant revenue on the table from consumers who search Google first, which in 2024, is over 85% of homeowners looking for HVAC service.
Our Approach
What we did, step by step.
- 1
Completely rebuilt the Google Business Profile with all relevant HVAC service categories, seasonal service attributes, before/after project photos, and a weekly posting schedule tied to weather patterns and seasonal service needs in Central Arkansas.
- 2
Built a new website with dedicated landing pages for each HVAC service (AC repair, furnace installation, duct cleaning, heat pump systems, etc.) targeting Conway and surrounding communities. Greenbrier, Vilonia, Mayflower, and Damascus.
- 3
Deployed a review generation system integrated with their dispatching software that automatically sent review requests via text message 2 hours after service completion, with a personalized link to the technician's preferred review platform.
- 4
Corrected and built citations across 85+ directories, with particular attention to home service directories (HomeAdvisor, Angi, BBB, Yelp) that Google weights heavily for HVAC businesses.
- 5
Created a content strategy around seasonal HVAC topics relevant to Central Arkansas, humidity management, tornado season preparation, and energy efficiency in older Conway homes.
The Results
Documented outcomes.
The company now appears in the Google Map Pack for 82% of HVAC-related searches in Conway and surrounding communities, up from 0% before the campaign.
Monthly service calls from Google increased 190%, from 31 to 90 calls per month, requiring the company to hire two additional technicians.
Google review count grew from 22 to 156 with a maintained 4.9-star average, making them the highest-rated and most-reviewed HVAC company in Faulkner County.
Website traffic increased from 120 to 2,400 monthly sessions, with 73% of traffic coming from local search queries.
The company reported their highest revenue year in 30 years of operation, attributing approximately 40% of new customer acquisition to the local SEO program.
"For thirty years we relied on our reputation. Turns out our reputation was only reaching people who already knew us. Now Google introduces us to everyone else in Conway who needs HVAC work."
, Owner. Conway HVAC Service Company
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